Innovative Gen is an advertising agency who realise the opportunities for both brands and families by marrying business need to advertise with families whom some passive income would go a long way. A picture is worth a thousand words and that is why our method work. Each day, thousands of our drivers take to the road on their regular commute promoting your brands on their car and get paid to do so. A daily drive to work is boring, that is why when your eye-catching advertising hit the road, it will attract lots of attention and giving your brand massive exposure.
Advertising is all about exposure and cost, the more exposure and less cost the better. Car advertising secure the number one spot when it comes to best CPM (Cost per 1 thousand Impression). Car advertising CPM fall between 40c to $1.2 which is four times less than the closest competitor – online apps. According to a study by The American Association of Advertising, Fleet vehicle advertising boost name recognition 15 times better than any other type of publicity and more than 70% of people make buying decision upon seeing a car advertisement.
Innovative Gen vision is to help small to medium businesses get on the market in the most cost-effective way.
Therefore our price reflects just that. When you choose to start a campaign with us, there are two costs involved:
We start by setting up a meeting with you so we can understand the particular geographic location
where you needs exposure. We will then present to you the different options on offer and their relative cost. We will then pair
you with the best possible drivers for your brand needs.
This process usually takes 5 to 10 working days. We start off with tailor-made designs that cater to your brand goals. Then we will seek approval from you and our driver (any alteration to the design must be made here).
Using a pre-determined start date, Innovative gen will wrap and mobilise all of the campaigning Drivers. By driving within the specified targeted geographic area innovative Gen's drivers will promote a brand's message as they go about their daily travels. Our guarantee to our clients is that every car in their campaign will drive at least 1300 km per month and generate 700,000 – 1,200,000 impressions per month.
What is Innovative Gen?
Innovative Gen is an Advertising Agency that pays daily drivers to place removable advertisements on their cars through car wrapping.
How do I become a driver?
Applying is simple. Interested drivers visit InnovativeGen-ads.com and click on "Driver Application" on the top right-hand side of the webpage. It is a quick and straightforward application that allows Innovative Gen to understand your driving habits better.
Do I have to pay anything to get started?
No. This service is free to join and always will be.
What are the qualifications to become a driver?
When can I start?
The starting date is entirely dependent upon our partnering advertisers, and when & where they are looking to run campaigns. As soon as there is a potential match between your driving profile and an interested brand, we will get in touch with you through email.
How much money will I make?
Qualified drivers earn between 5c to 37c per km or $15 to $111 per week depend on the advertisement coverage for the duration of the campaign. All drivers have to do is drive as they normally would.
What are the decals made of?
The decals are adhesive, made of vinyl specifically used for cars. The vinyl will not damage your vehicle - it comes off spotless and protects your cars paint.
What parts of the car will be wrapped?
It depends upon the campaign, but the majority of the time we do side wraps and the back
How long does my car stay covered in advertising?
Our campaigns typically run anywhere between 3 - 12 months.
Can I choose what advertisement goes on my car?
Absolutely. We would never want you to display an advert that you are not comfortable or happy with. All our drivers have the right to refuse a particular brand or advertisement if you do not want it on your car.
How much exposure is one Innovative gen driver equal to?
Each Innovative gen driver is equivalent to a baseline of 1300 km / month and an average of 900,000 impressions / month. There is slight variability depending upon the size of the geography we are targeting.
Who are these drivers and why did they join Innovative Gen?
Innovative Gen are safe high-mileage drivers in the community who want to make residual income for driving around with a brand on their car. It's passive side income for doing something they're already doing – driving. More specifically our Innovative Gen are a collection of esteemed community members. They are a collection of nurses, engineers, teachers, etc., who have a consistent driving pattern, are safe drivers, have a 2000 model car or newer, and like and support the brand their driving with.
What happens if a Innovative gen driver gets into an accident?
If an accident occurs our drivers promptly notify Innovative Gen Driver which in turn get's passed back to the client. The decal is removed from the car and a replacement driver is used for the duration of the campaign. This is a rare occurrence as all of our drivers have been screened and vetted to ensure the highest degree of safe driving.
Legally speaking, how does this affect the driver's insurance?
The legal arrangement Innovative Gen structures with its' Drivers is that of an independent contractor. We contract the right to put our client's brand (you) on the side of their car. We explicitly state that the driver are never to drive around for the sake of advertising - this ensures that the Driver's personal auto-liability coverage stays intact. If an accident occurs, the Driver's personally held auto-liability coverage is in effect because they were driving for personal reasons; not for commercial reasons.
How do you select the Drivers for my campaign?
You tell us the geography you're looking to target, the quantity of Drivers you want to include and the amount of Km per week. We'll select the appropriate Drivers that match your criteria.
Can I give my campaign's driver marketing material to handout?
We do encourage our brand partners to give us marketing material that we can give to your campaign's drivers. Innovative gen Drivers get stopped frequently and asked about the car and the featured brand, so it's favourable to give curious inquirers a call-to-action. That said, Innovative Gen is not a guerrilla marketing street force program so the drivers are not obligated to go out of their way to pass out material.
What is your pricing model?
Innovative Gen charges Fortnightly based upon a fixed price per car for every car in your Innovative Gen campaign. Our CPM falls between 40c - $1.20 depending upon the population density of the area we're targeting. We encourage you to reach out to us for specific pricing regarding your next campaign.